The PHA Buzz December 2012
We are the Champions!
November and December have been fantastic months for PHA Media, seeing us take on new members of staff, win industry awards, expand and integrate our digital and production departments, as well as organise a number of high profile and exciting events and campaigns. We have been busy working on improving the agency’s environmental practice as part of our overall CSR strategy, and are delighted to have been awarded the Green
Mark Level 1 certification in recognition of our efforts to reduce our carbon footprint. We are also thrilled to have won the ‘PR Consultancy of the Year’ award in the prestigious MiAwards which highlights the very best in marketing, media and communications agencies, teams and individuals working across the UK. December also saw PHA embrace the season of goodwill through our involvement in the Operation Christmas Child charity, filling shoeboxes with exciting gifts to send to the world’s most underprivileged children.
The team at PHA Media would love to wish you all a very Happy Christmas and an enjoyable festive season. We look forward to building on the successes achieved this year and working with you in 2013! An Epic November for PHA
November saw the launch of Disney’s latest video game - Epic Mickey 2: The Power of Two - and PHA Media were appointed to lead the PR campaign, a hugely exciting project. The game sees Mickey Mouse and Walt Disney’s first character, Oswald the Lucky Rabbit, reunited on a quest to save Wasteland, an alternate world filled with lost Disney characters and theme park attractions. Echoing this theme, PHA set up a pop-up gallery in Westfield, Stratford,
displaying artwork from the Walt Disney Archives in Los Angeles. From early animation drawings through to exclusive artwork from Disney Epic Mickey 2: The Power of Two, the exhibition brought together the fascinating Disney history which inspired Wasteland. Rare sketches from early Oswald animations and Mickey Mouse’s first ever cartoon Steamboat Willie were on display, as well as the first pencil concept sketch of the original Disneyland park in California, which was created in a single weekend and taken to New York to secure funding for the park.
As well as the artwork, the three day event offered shoppers the chance to play the new game, make their own drawings on a state of the art digital graffiti wall and even have a custom sketch drawn by Disney animator Fabrizio Petrossi. The launch was a huge success and resulted in a variety of coverage, including a five page spread in The Sunday Times Magazine following the title’s trip to the Archives in LA. There were also features in the Evening Standard, Metro, Mail Online andTelegraph Online to name but a few.
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