Inflight Programme Catalogue

CNBC FEATURE

MARKETING.MEDIA.MONEY

The Old Vic

As one of London‟s most famous theatres celebrates its 200th anniversary, Marketing Media Money looks at how corporate sponsorship is helping The Old Vic thrive.

Formula One

Davos Special At this year‟s World Economic Forum , it seemed there were more marketers in the mountains than ever before. But why were they there and what were they talking about? On this Marketing Media Money CNBC speaks to Worldwide Chairman and CEO at Ogilvy and Mather, and European CEO at Edelman, Carol Potter. With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, how is marketing helping the motorsport‟s new owners reverse the decline in fans and TV viewers around the world? As the new season gets underway, Marketing Media Money speaks to those at the very top of Grand Prix motorsport.

Mars

From Pedigree pet food, to Uncle Ben‟s rice to the eponymous chocolate bar, Mars is one of the world‟s biggest food companies for people and pets, but as consumer tastes change, marketing is changing too. Marketing Media Money takes the wrapper off marketing at Mars.

GSK

GSK Consumer Healthcare – the name behind billion dollar global brands such as Sensodyne Toothpaste and Nicorette nicotine replacement. These days, as much technology goes into the marketing of these products, as the products themselves as Carolin Roth finds out when she meets CEO, Brian McNamara.

AIA

As Asia gets wealthier, it‟s not getting healthier. It‟s why David Beckham has become the face of wellness for insurer AIA. Emily Tan meets AIA CMO Stuart Spencer and David Beckham on the next Marketing.Media.Money.