Powers Whiskey Retail Photos

JUDGE'S COMMENT ON THE RETAIL DISPLAYS CREATED FOR WORLD WHISKEY DAY AND THE WINNING ACCOUNT: CENTRA KEADY “ Due to my love of all things creative, it warms my heart to see how each retail account will embrace the visibility challenge and this year did not disappoint. The goal of experiential marketing is to ' create lasting impressions on consumers that they want to share with others and that, ultimately, lead to brand loyalty. It’s about letting consumers see and feel what their lives would be like with the product in it.’

Centra Keady certainly ticked the boxes on all of the criteria set this year. Their in store display embodied what Powers Whiskey means to folk in NI. ”