Powers Whiskey Retail Photos

“ They encouraged consumers to take time out, to sit down and chat with friends whilst enjoying a sample of Powers in their 'Whiskey Corner’. It was also apt to have this scheduled for 18th May, World Whisky Day. They promoted this via their social media platforms, thus gaining more awareness for the date and brand. The quirkiness of their idea and the accompaniment of an extremely impactful display ensured they pipped the other strong contenders to the post. Year on year I have witnessed the effort put in by individual accounts soar…..along with their competitive spirit! You only have to browse the photos to see the standard of the floor and window displays and the passion that has gone in to creating them. For this reason, I think this is a great mechanic…. it offers retailer’s the chance to ‘do something different’ in their outlet to grow sales and it increases visibility, stock levels and presence for the brand at consumer level.

A win:win scenario for Powers Whiskey. ” Julie Watson (BTL Marketing Ltd)