2000 Best Practices Study

B. Growth in Profitability (% change from prior year)

Average +25% Profit +25% Growth

Net Revenues (Total) Compensation Expense Selling Expense Operating Expense Administrative Expense

13.5% 16.1% 13.9% 11.8% 7.2% 12.8% -6.2%

12.9% 15.3% 13.0% 6.7% 11.8% 10.0% -8.7%

23.5% 30.8% 19.3% 19.1% 5.3% 18.2%

Pre-Tax Profit

*

Operating Pre-tax Profit

* - Insufficient Data

Growth in Pre-Tax Profit

Growth in Net Revenues

10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

25.0%

20.0%

15.0%

0.0% 2.0% 4.0% 6.0% 8.0%

10.0%

5.0%

0.0%

Average

+25% Profit

+25% Growth

Average

+25% Profit

+25% Growth

Analysis of Agencies with Revenues Greater Than $10,000,000

102 of 113