PEI Liquor Celebrate Winter 2023

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WINTER 2023

CELEBRATE WINTER 2023

Prices subject to change | Products not available at all locations | While supplies last

04 08

SAVINGS Browse the best deals of the season!

NOTABLES BY PEI LIQUOR Check out the latest featured products available at our Notables store.

HAPPY VALENTINE'S DAY Pick up something special for your Valentine with our sweet picks.

12 17

new year light tastes

TACO NIGHT

LOW-ALCOHOL, FULL FLAVOUR

TRY SOMETHING NEW Discover a new favourite with these new arrivals.

WINE TASTE STATION The Wine Taste Station is in select stores, check out the featured wines!

RECIPE INDEX

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

SAVE 1.00 $

SAVE 1.50 $

SAVE 1.00 $

Jacob's Creek Chardonnay 750mL, 09470Z 13.99 $ NOW

Barefoot Pinot Grigio 750mL, 11121Z 12.99 $ NOW

Honest Lot Sauvignon Blanc 750mL, 09046Z 12.49 $ NOW

SAVE 1.00 $

SAVE 2.00 $

SAVE 1.00 $

january 4 - february 14 wine • spirits • beer SAVINGS

Fresita Strawberry Sparkling 750mL, 15501Z 15.99 $ NOW

Bask Rosé

Keep Calm and Laugh Pinot Grigio 750mL, 09043Z 12.29 $ NOW

750mL, 12002Z 12.99 $ NOW

SAVE 2.00 $

SAVE 1.00 $

SAVE 2.00 $

Angove Organic Shiraz 750mL, 07708Z 15.48 $ NOW

Oyster Bay Merlot 750mL, 08990Z 20.99 $ NOW

On Point WW Smooth Red 750mL, 07047Z 11.99 $ NOW

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

SAVE 2.00 $

SAVE 3.00 $

Specialty!

Bud Light 36 Pack Cans

Budweiser 36 Pack Cans

Alexander Keith's 24 Pack Cans

Canadian Club Chairman’s Select 100% Rye

Bacardi White Rum 1.14 L, 03000B 41.49 $ NOW

Alberta Premium Rye 750mL, 04060Z 26.98 $ NOW

36x355mL, 01035Y 64.99 $

36x355mL, 01047Y 64.99 $

24x355mL, 81607X 44.00 $

1.14 L, 04009B 43.59 $ NOW

SAVE 1.00 $

SAVE 2.00 $

Specialty!

Coors Light 36 Pack Cans

Alpine 36 Pack Cans 36x355mL, 01362Y 64.99 $

Molson Ultra 24 Pack Cans

Sauza Hornitos Reposado Tequila 750mL, 16833Z 41.49 $ NOW

SKYY Vodka 750mL, 02950Z 27.99 $ NOW

Seagram's Canadian Whisky 750mL, 04150Z 27.98 $ NOW

36x355mL, 01200Y 64.99 $

24x355mL, 01975Y 45.49 $

SAVE 2.00 $

Specialty!

Heineken 12 Pack Bottles 12x330mL, 84007R 29.99 $ NOW

Sleeman Clear 15 Pack Cans 15x355mL, 81819X 29.99 $ NOW

Moosehead Light 36 Pack Cans

Tito’s Handmade Vodka 750mL, 02985Z 33.99 $ NOW

Jagermeister 750mL, 16800Z 29.49 $ NOW

Forty Creek Cream Liqueur 750mL, 17508Z 30.69 $ NOW

36x355mL, 01361Y 64.99 $

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

6 Prince St., Charlottetown, Founders’ Food Hall & Market

Notables by PEI Liquor is located in the Founders’ Food Hall & Market in Charlottetown. Offering a collection of premium, local, and exclusive wine, beer, and spirits – with over 400 products available only at Notables. It also features a training room for tasting seminars and special events.

BVLand Triple Sec 700mL, 04832W 33.99 $

Domaine Jessiaume Beaune 1er Cru Les Cent Vignes

750mL, W0343Z 69.99 $

STORE HOURS

Dos Primos Blanco Tequila

750mL, 04793W 74.98 $

Monday - Saturday 10:00 AM - 8:00 PM

Sunday 12:00 PM - 5:00 PM

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Plan a safe ride home. Don't drink & drive.

PROUD PARTNERS OF THE NFL

RECEIVE A COUPON FOR A FREE † BOTTLE OF FRANK’S REDHOT ® WITH THE PURCHASE OF SPECIALLY-MARKED 36-CAN PACKS OF BUDWEISER

†† $ 64 99 36x355 mL Includes tax and deposit

ENJOY RESPONSIBLY. † Must be legal drinking age in province or territory of residence. Coupon is valid for one (1) free bottle of Frank’s RedHot® Original Cayenne Pepper Sauce (354 mL bottle). Coupon subject to its stated terms, has no cash value and cannot be combined with any other offer. Coupon expires April 30, 2023. Limited time offer. While supplies last. †† Price is subject to change. ®The French’s Food Company LLC. The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL properties LLC, NFL Enterprises LLC, NFL International LLC and each of their respective direct and indirect subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL entities”) shall have no liability or responsibility for any claim arising in connection with participation in this promotion and/or any prize awarded in connection therewith. The NFL entities have not offered or sponsored this promotion in any way. ® /MD Anheuser-Busch LLC.

Cupcake Red Velvet 750mL, 07586Z 18.49 $

Freixenet Ice Rosé

750mL, 15656Z 20.99 $

Gemma di Luna Pinot Grigio

750mL, 09695Z 17.99 $

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Coldstream Sour Cherry Lemonade

6 x 355mL, 18094H 19.49 $

Forty Creek Nanaimo Bar Cream

Smirnoff Pink Lemonade

750mL, 01726Y 28.98 $

750mL, 17516Z 33.99 $

Grand Marnier

750mL, 16590Z 51.98 $

Upstreet Rhuby Social Witbier

Guinness Draught 4x440mL, 83110X 16.99 $

473mL, 81761X 4.29 $

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

taco night

madd.ca 1-800-665-6233

maddcanada.ca

@maddcanada

madd_canada

Blackened Halibut Tacos View recipe on page 44.

Cilantro Lime Rice with Black Beans View recipe on page 44.

CELEBRATE WINTER 2023

Prices subject to change | Products not available at all locations | While supplies last

Homemade Corn Tortillas View recipe on page 44.

Pineapple Mango Salsa View recipe on page 45.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Tacos Al Pastor View recipe on page 45.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Classic Margarita View recipe on page 45.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Paloma Cocktail View recipe on page 45.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Mexican Mule Cocktail View recipe on page 46.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Low Alcohol Full Flavour

Benjamin Bridge Piquette Zero

Heineken 0.0 6x330mL, 84048R 14.99 $

250mL, 09045S 3.99 $

Budweiser Zero Non-Alcoholic

Lone Oak Noble Ultra Light Pale Ale Low Alcohol

Libra Pilsner Low Alcohol

12x355mL, 85051X 21.19 $

4x355mL, 85055X 11.99 $

4x355mL, 85054X 11.99 $

CELEBRATE WINTER 2023

Prices subject to change | Products not available at all locations | While supplies last

NEW ARRIVALS

Discover a new favourite with these new arrivals!

Moosehead Small Batch P.W.’s Czech Pilsner

Baileys S’mores

Santa Margherita Rosé

Joel Gott 815 Cabernet Sauvignon

Apothic Sparkling Red

750mL, 01941Y 35.69 $

750mL, 12323Z 23.99 $

750mL, 07804Z 31.99 $

750mL, 02011Y 21.99 $

473mL, 02006Y 4.69 $

CELEBRATE WINTER 2023

Prices subject to change | Products not available at all locations | While supplies last

Limited time offers from January 4 - February 14

TASTE STATION W ine

Wente Morning Fog Chardonnay 24.29 750mL, B0097Z USA

Vesevo Falanghina 24.19 750mL, B0041Z Italy

Masi Masianco 21.99 750mL, 09485Z Veneto, Italy

Made using a blend of freshly harvested pinot grigio and semi- dried verduzzo grapes. Enjoy floral aromas and flavours of citrus and nuts with mineral and honeyed notes. The wine is medium bodied with soft acidity and clean finish.

The 2020 Morning Fog Chardonnay bursts with aromatics of melon and green apple complemented by hints of tasty oak and vanilla from barrel aging. This wine is balanced by a lingering minerality and natural acidity to create a beautiful wine.

Falanghina Beneventana, which grows in the Beneventano zone (the clue is in the name), is actually a distinct variety from the more common Falanghina Flegrea that grows throughout much of Campania. This white wine has aromas of tropical fruit and white wildflowers with medium-bodied palate, zesty acidity that lifts flavours of banana, green melon and just a hint of tropical fruit.

Did you know that our Stratford and Montague stores have a wine tasting station that provides our customers with the opportunity to taste from a selection of 8 fabulous wines that are changed every 4-6 weeks?

CELEBRATE WINTER 2023

Prices subject to change | Products not available at all locations | While supplies last

Subscribe to our Taste Station Newsletter to discover the world of wines: bit.ly/3vnqEZg

Paul Jaboulet Aine Vacqueyras Les Cyprès 36.20 750mL, R0274Z France A blend of Grenache, Syrah and Mourvedre, this wine is deep ruby in colour with violet hues. The nose offers notes of red berries with a hint of spice and floral touch. Medium- bodied, with spicy, warming notes, juicy with ripe tannins. A soft texture that supports the fine mineral finish.

Masi Campofiorin Ripasso 24.99 750mL, 08609Z Veneto, Italy Deep ruby red colour; lifted, savoury aromas of figs and spices; the palate is dry, medium-bodied with dominating flavours of dried fruit - figs, cherries, with a nice backbone of spice; medium tannins are supple and the finish is medium.

Joel Gott 815 Cabernet Sauvignon 31.99

La Mascota Cabernet Franc 20.99 750mL, 07735Z Mendoza, Argentina

Chateau Routas Rouviere Rosé 19.59 750mL, 12304Z Provence, France

750mL, 07804Z California, USA

The Joel Gott 2019 Cabernet Sauvignon has aromas of black cherries and blackberries with notes of clove and brown sugar. The wine opens with dark, concentrated fruit flavors, followed by velvety tannins on the mid-palate and notes of vanilla on the long, textured finish.

La Mascota Cabernet Franc is a ruby red wine with subtle violet hues and intense aromas reminiscent of cassis, blackcurrants and sweet baking spices. In the mouth, this wine displays ripe red fruit flavors with notes of eucalyptus and black pepper. A balanced wine with a lingering finish.

A blend of separately harvested and stainless steel fermented Cinsault 46%, Grenache 30%, Syrah 15%, and Cabernet Sauvignon 9%. Freshly cut watermelon, ripe peach aromas and floral notes lead to a palate alive with wild strawberries and hints of mineral notes. Crisp acidity and a refreshing finish.

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

RECIPES Taco Night

For the pork: • 1 medium onion, chopped • 3 pounds boneless pork butt (shoulder), rind removed, cut into 1-inch cubes • 1 Tbsp Kosher salt • 1 large onion, sliced thinly • 1 medium orange, cut into quarters • 6 cloves garlic, chopped • 1 Tbsp dried oregano • 1 Tbsp chili powder • 2 bay leaves • 1 cinnamon stick, broken into three or four pieces

Gently remove the flattened masa from the plastic wrap and cook on the hot griddle for about 30 seconds to 1 minute, depending on how hot the surface of the griddle is. You want the tortilla to have beautiful brown marks. Flip the tortilla over and cook on the other side for 30 seconds. The tortilla may start to puff up in the middle; that's okay! Remove the tortilla and place it between a cloth napkin to keep it warm, then repeat.

Stir in broth, pureed mixture, beans and salt. Increase heat to medium high, and bring to a boil. Cover pan tightly and transfer pan to oven to bake until liquid is absorbed and rice is tender, about 30-35 minutes.

Classic Margarita From page 28 Makes 1 Cocktail

• 2 oz Patron Tequila • 1 oz Cointreau • 1 oz freshly squeezed lime juice • Coarse salt for the rim Directions Combine tequila, Countreau and lime juice in a cocktail shaker filled with ice. Moisten rim of Margarita or other cocktail glass with lime juice or water. Holding the glass upside down, dip rim into salt. Shake and strain drink into glass and serve.

Cilantro Lime Rice with Black Beans From page 20 Serves 8-10

Other fillings: • Corn tortillas • Minced white onion • Chopped cilantro • Chunks of pineapple • Lime wedges

Blackened Halibut Tacos From page 18 Serves 6-8 For the blackening spice (makes extra): • 1 1/2 Tbsp paprika • 1 Tbsp garlic powder • 1 Tbsp onion powder • 1 Tbsp ground dried thyme • 1 tsp ground black pepper • 1 tsp cayenne pepper • 1 tsp dried basil • 1 tsp dried oregano For the fish: • 2 lbs fresh halibut filets, cut into 1 inch cubes • 2 Tbsp blackening spice mixture Directions Combine the ingredients for the black- ening spice in a small bowl, reserve 2 Tbsp and set aside the rest. Coat the fish evenly with the spice mixture and season with salt and pepper. Heat the canola oil in a large skillet over medium-high heat. Add the fish to the hot pan and cook until dark brown on all sides. Remove from pan and cover with foil to keep warm. To build the tacos, add some cabbage to each tortilla, then add the cooked fish, top with spicy mayo and serve with lime wedges. Enjoy right away. • Salt and pepper • 1 Tbsp canola oil • Corn tortillas • Shredded green cabbage • Spicy mayo • Lime wedges

• 1 1/2 cups canned tomatoes • 1 medium white onion • 2 medium jalapenos, minced • 4 minced garlic cloves

Homemade Corn Tortillas From page 22 Makes about 12 x 6 inch tortillas • 2 cups masa harina • 1 1/2 cups hot water, more if needed • 1/2 tsp salt • 1 Tbsp canola oil Directions In a large bowl, mix salt and masa harina together. Pour 1 1/2 cups of hot water, the oil and salt into the dough and mix with a spoon or your hand to form a big ball. The dough should be firm and springy when touched, not dry or super sticky. If the mixture is too dry and it needs some more water, add it in small amounts until dough is the right consis- tency. Cover the bowl with plastic and let the dough rest for about an hour. Preheat a griddle or large frying pan on medium-high heat. Pinch off a golf-ball sized piece of masa dough and form it into a ball by rolling it in a circular motion in the palm of your hand. Put the masa ball in between two pieces of plastic wrap, parchment or wax paper and flatten it using the tortilla press or rolling pin.

• 1 tsp ground cumin • 1 tsp chili powder • 2 cups long grain white rice • 1⁄3 cup canola oil • 2 cups chicken or vegetable broth • 1 1⁄2 teaspoons salt • 1 can black beans, drained and rinsed • 1⁄2 cup fresh cilantro, minced Directions Adjust rack to middle position and preheat oven to 350F. Process tomato and onion in processor or blender until pureed and thoroughly smooth. Place the rice in a fine mesh strainer and rinse under cold running water until water runs clear- about 2 minutes. Shake rice vigorously to remove excess water (this step removes the starch from the rice so it won’t be too sticky). Heat the oil in a heavy bottomed saucepan or Dutch oven with tight fitting lid over low-medium heat about 2 minutes. Add the rice and fry, stirring until rice is light golden and translucent, about 6-8 minutes. Reduce heat to medium, add garlic, spices and minced jalapenos and cook, stirring constantly until fragrant, about 1 1/2 minutes.

Directions Preheat your oven to 275 F. Place the pork cubes in a large 9 x 13 casserole dish, then squeeze the oranges over the pork (keep the peels). Add orange peels, onion, garlic, and spices to the casserole and mix everything together with your hands, then press into an even layer. Cover the dish tightly with aluminum foil and place in the oven. Cook until pork is fork tender, about 3 1/2 hours. Using tongs, remove the orange peel, cinnamon stick and bay leaves from the pork. Transfer pork and liquid to strainer set into a large bowl and let it drain for about 10 minutes. To drain and discard the liquid. Transfer the cooked pork back to the casserole. Shred the pork into large chunks with fingers or two forks. Cover loosely with foil to keep warm. To build the tacos, place about ¼ cup of pork in a corn tortilla, top with onion, cilantro, pineapple and then serve with a lime wedge.

Pomegranate Mango Salsa From page 24 Serves 6

• 1/2 a pineapple diced very small • 1 fresh mango, small dice • Juice and zest of 1 lime • 1 small red onion, minced • 1 minced jalapeno pepper • 1/4 cup chopped cilantro • 2 tsp toasted cumin seeds • Salt and pepper to taste Directions Combine everything in a medium glass or ceramic bowl and mix well to combine. Season to taste with salt and pepper.

Paloma Cocktail From page 30 Makes 1 Cocktail

• Coarse salt for the rim • 2 oz Fresh grapefruit juice • 1/2 oz Fresh lime juice • 1 Teaspoon sugar • 2 oz Tequila • 2 oz Club soda • Grapefruit wedge

Tacos Al Pastor From page 26 Serves 4-6

CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

Prices subject to change | Products not available at all locations | While supplies last

Directions Pour salt on a plate, wet the rim of your cocktail glass with a grapefruit wedge then dip in salt. In your cocktail glass, combine grapefruit juice, lime juice and sugar; stir until sugar is dissolved.

Add tequila and ice, then top up with club soda, enjoy!

View more recipes at liquorpei.com

Mexican Mule Cocktail From page 32 Makes 1 Cocktail

• 2 oz Tequila • 1/2 oz Fresh lime juice • 4 oz Ginger beer • Lime slice for garnish

Directions In a copper mug, pour in tequila, lime juice and ginger beer.

Add ice and garnish with lime slice, enjoy!

CELEBRATE WINTER 2023

Subscribe to our newsletter! Get inspired for your upcoming get-togethers with our tips for hosting, local drink pairings, and more!

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CELEBRATE WINTER 2023

Limited time offers from January 4 - February 14

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