Rochester Area Skill Needs Assessment and Business Climate Survey, September 2013

Rochester Area Skill Needs Assessment and Business Climate Survey i

Rochester Area Skill Needs Assessment and Business Climate Survey September, 2013

P URPOSE

The mission of the Monroe Community College (MCC) division of Economic Development and Innovative Workforce Services (EDIWS) is to:

 actively create and promote a robust applied-STEM, career and technical education, and middle-skills career pathway system;

 support investment in curricula and equipment for academic, career and technical education, and industry targeted programming;

 proactively address the shortage in educational pipeline (future workforce) and the skills gaps in the existing workforce; and to

 outreach to Rochester business and industry in an aggressive and pervasive way.

In support of this mission, the division for Economic Development and Innovative Workforce Services has spent the last year shifting its operational framework to a business to business (more commonly referred to as B2B) model. As part of that model, EDIWS has established a communication “channel” that can be characterized as both proactive and systemic in pursuing relationships with appropriate contacts within industry. This channel, referred to as the MCC Business and Industry Database, currently includes approximately 2,400 area businesses, and is made up of appropriate and qualified contacts at each targeted organization that have “opted-in” to receive select communications from the college including: grant participation; participating in credit and non-credit industry training opportunities; serving on advisory boards and focus groups; involvement in student work cooperatives; and staying informed of relevant industry career and technical programs available at the college from which to recruit their future workforce. The MCC Business and Industry Database opt-in list was used for the Rochester Area Skill Needs Assessment and Business Climate Survey .

Monroe Community College Center for Governmental Research Rochester Business Journal

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