Headlinemoney Awards 2017

AWARDS 2017

Financial B2B Title of the Year

Winner Money Marketing

Five media outlets aimed at professional audiences working in financial services went into battle for this much sought-after award. However, by the end of the preliminary scoring round, just two strong front-runners had emerged in the opinions of the judges. Eventually, it was Money Marketing under the editorship of Natalie Holt which received the thumbs up securing back-to- back victories in the process. “Money Marketing is just a very, very solid all-rounder in this sphere with some good campaigns such as the call for a crackdown on so-called ‘phoenix’ advisers who go bust and then re-surface,” one judge commented. “Basically Money Marketing is the benchmark by which financial services trade titles need to be judged. The combination of news, committed journalists, and thought-provoking comment adds up to a winning mix which its rivals never quite manage to trump,” a second judge added. “You can look at the issues facing all financial services B2B publishers such as whether to reduce frequency, go online only, and so on. But the fact is that good journalism from writers who understand the market, coupled with relevant industry comment always makes for a potent combination. As such, an audience will always have time for a title such as Money Marketing,” a third judge pointed out.

The Shortlist • FTAdviser.com • Insurance Post

• Investment Adviser • Money Marketing • New Model Adviser

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