IBO Book - GH

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ADDING VALUE & BUILDING LOYALTY

Business Methods are fun and effective activities specifically designed to help you find and keep customers.

Inviting your potential customer to your activities enables them to engage with other like-minded people, have a natural support network and shows them how you can add value to help them achieve their goals. On the following pages, you’ll read about some tried and tested presentations and Business Methods which many Herbalife Members find useful. There are basic activities or intermediate activities. You don’t need to do them all; simply choose those that suit you and your business goals.

3 Day Trial Pack What is it?

Basic Activity

➡➡ Shake Parties are a great opportunity to talk about good nutrition and exercise habits, reinforcing the value and benefits of a healthy, active lifestyle. ➡➡ Ask your existing customers to get some of their friends together at their home. Offer to come and help them run a Shake Party with free samples and provide a chance to talk about good nutrition in a fun and relaxed atmosphere. Trial Packs can support two common new customer and Member concerns: 1. Cost: The low cost of the Trial Pack makes it affordable for new customers to try Herbalife products without a large cost. 2. Confidence: The Trial Pack may be easier to sell to due to its price point and can help Members build their retailing confidence. A 3 Day Trial Pack is one of the easiest and most cost‑effective ways to introduce people to Herbalife products. It consists of 3 days’ worth of product (or 6 days if you’re using the Healthy Breakfast approach) so the customer gets to try the products without spending too much up front. How it can help you find new customers and add value: Trial Packs are best used as a door opener with the ultimate goal of leading potential customers to discover and purchase a full programme of products. Due to the small serving size, it’s just enough for a new customer to taste the product, try the flavour and see how they feel afterwards. It means they can assess the products without feeling like they’ve spent a lot of money in case they do not want it to continue the programme Invite your new customer to a follow-up Healthy Breakfast or Wellness Presentation and Evaluation, including body composition assessment.

Qualify, Evaluate & Talk

Invite

Present & Add Value

Customer Support & Loyalty

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