9781422285305

The average day of a sports marketer can start at the first ray of sunlight in a large empty stadium with sprinklers showering freshly mowed grass. It can also begin with a group of people brainstorming ideas in an air-conditioned conference room. Many times the day ends well past midnight, when the last car leaves the stadium parking lot. There is no such thing as an average day in sportsmarketing. There is also no such thing as a typical type of sports marketing, which includes team, league, college, television, licensee , sponsorship, youth, extreme, and club. Sportsmarketing is part of the overall practice ofmarketing, which involves helping individuals and organizations easily exchange goods and services. In sports marketing, organizations or teams work hard to satisfy the needs and wants of fans, which usually revolve around winning championships. Fans want value, and successful sports marketers are masters at delivering superior value to fans. Meg Patten studied at New York University at the Tisch Institute for Sports Management, Media, and Business. In the summer of 2014, she worked as an intern in the sports marketing department of Fox Sports San Diego, the television network

10 C areers O ff the F ield • Sports Marketing