Ops Report-Training Guide

JOB COST VARIANCE REPORT

We also use the Marketing Cost Analysis spreadsheet as a tool to forecast and estimate budgets on a quarterly, bi-annual and/or annual basis.

FOR EXAMPLE: Verandah 2016 Marketing Budget

Using YTD data, we first calculate Cost per Visit, Conversion Rate, etc.

We are using a similar spreadsheet to track & forecast within year, and our goal is to get this built into the new Dashboard reports so you can track your Marketing Cost status.

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