Alcala 1958

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Te lephone Co. pla n to hir e, wil l be non­ tec hn ica lmen . Th ere are also com panie s lik e G. E. tha t wil l trai n the libe ral- arts student in tec hn ica lspe cia ltie sif he shows pro mi se. Am er ica nCan , St . Re gis Paper an d Car nat ion Milk wil l tea ch him to be a fac tor y supe rv iso r.Inte rna tion al Bu sin ess Ma chi nes spend $8000 to $1 0, 00 0 on a com puter sal esman befor e he go es ou t to ma ke a sal e. If pas t tren ds conti nu e, the typ ica l non-s pe cia listwil l be ea rn ing mor e aft er 10 ye ars than the typ ica lspeci ali st. Th e role of for eig n lan guag esin inter ­ na tiona l bu sin ess and indust ry wa s dis cus sed by 14 educat ors and 13 repre­ sen tat ive s of bu sin ess and ind ust ry on Ap ril 11, 19 57 , in a con ferenc espo nso red by the Cre ole Pet rol eum Cor por ation. Of the est imate d10 0, 00 0Am eri can s wh owork abr oad , abou t 25 ,0 00 are en ga ge d in American bu sin ess an d ind us try : in the oil ind ust ry, in ma nu fac tur ing , in eng ine er­ in g or con str uct ion, in raw ma ter ial pro cur ement . Over 10 ,000 are in Latin Am eri ca, over 50 00 in the Mi ddl e East and No rth Af ric a, ov er 30 00 in the Far Eas t, nea rly 30 00 in Eur ope , abo ut 2000 in Can ada an d nea rly 500 in Cent ral and South Af ric a. At thi s conferen ce Am eri can inte rna­ tion al bu sin ess ent erp rise s rec ogniz ed the ne ed fo r me n ski lled in for eig n lan gu ag es for dir ect com mu nic ati on .Ac co rd ing to rep res ent ati vesof ind ust ry, Am eri can swh o speak the lan gu ag eof the cou ntr yto wh ich they are as sig ne d are bet ter adj ust ed to liv ingabr oad and are mu ch mor e eff ici en t. It wa s emph asi zed that the bu sin ess ma n ha d to be ab le to talk to leader s in oth er cou ntr ies on their own groun ds. To sha re the ir int ere sts he the ref ore nee ded a broad cul tur al ba ckground . On Ma rch 22 , 19 57 , the U. S. Of fic eof Educa tion he ld a con ference to con sid er the ne ed of fo re ign lan guages in gov ern ­ ment. All of the 36 of fic ia lsrep res ent ing 20 gov ernment ag en cie sspoke of the dis­ ical . nies l l rts ical i lties ise. ican , . i tion l y supervisor. tional i es c ines ,0 t e . s ue, i l ecialist l i i l alist. ei n es - ti al si es ry sed ors - t tives i e ry il , e re l le ation. ted 1 ,000 icans who , t , 0 ged si es try: ry, facturing, er- uction, ial e ent. , 00 rica, le Tor i a, , l , l l i a. ce ican • l i es ri es nized i n ages nication. ing entatives ry, icans age y i ned ted g ent. a ized i es l s tries d . ts re al round. , , ffice tion l er ign age - . ials r enting e t cies •

our spe cia lty , inc lud ing wor ks in the or igi na l,and not via sub stit ute tran slato r's per sonal interpr etat ion,for no two trans la­ tions, how ever go od ,are ex ac tlythe sam e. Why th is lack of student inte rest in fo re ign lan guag es toda y? It is due pri­ ma ril yto a cha ng e inval ues . Th e triumph of me cha niz edand quan titativ eindustria l­ ism ha s sub jec tedour liv es to a me cha nic al rhythm and has lim ited ou r be lie fs to quan tita tiv eval ues . As a resu lt, for eig n lan guage s, as wel l as the stu dy of all humanit ies ,have suf fer eda setb ack in our co lle ges to mak e room fo r sci en tif ic "p rog res s." Th emi nd of ma n ha s beennar row ed,no t bro ade ned ,by thi s fal se sca leof val ues , by pra gmatismas the ch ief test of man 's act s, by min im izi ng the imp ortanc eof the libe ral art s, esp eci all yfo re ignlan gu ag es. Man ha s bec om e too mu ch of a speci ali st,an isola ­ tio nis t, an islan d unt o him se lf. The cry nowa da ysis for mo re and mo re sci ent ist s an d engin eer s,eva lua tedby top dol lars. To da y, from Januar y to Jun e, the campu ses of our col leg es are thrown int o turmo il by thousa nds of rep res ent ati vesof bu sin ess esins pec tin g ten sof thousa nds of sen ior s. Se ar s Roe buc k wil l want to hir e 50 0 gradua tes ;U . S. Ste el 850 ; Gen eral Mot ors 2000; an d so on dow n the lin e. Wit hou t dou bt, 19 58 will be the big ge st yea r of col leg e-s eni orhi rin g in Am eri can bu sin esshis tor y. Bu t it is fal se to say tha t onl y the spe cia list s will be hir ed by ind ust rie s. Alt hou ghme n of non-s pe cia liz ed edu cat ion in bu sin ess or lib era l art s are les s in dem and than the spe cia list s, nev ert hel ess the y ha ve a ver y pr om isin gout look and are inc reasin glysou ght even in ma nu fac tur ing ind ust rie s. For ins tan ce, 33 per cen t of all co lle ge gra duate s wo rk ing fo r Jer sey Sta ndardhave non -te chn ica l deg re es. About hal f of the 200 gradu ate swhom Jon es & La ughli nSte el Corp. plan to hi re thi s yea r, and on e thir d of the 25 0 me n the N. Y. i al, i ute sl r's s al etation, l - , tly e. i ign ges y? • rily e in . nized titative l- te nical li fs titative s. lt, i n ages, l ies, e l ges tific ro res ." e n n ro ed, ened, s scale o , atism 's , i i izing t e l s, ial y ign ages. e list, • i t, self. days ists e rs, ted b . y, y e, ses l es il nds resentatives i es es ting tens nds i s. s l uates; . l ; l s . t t, st - enior h i g ican e y. s i li ts ries. gh pecialized tio es l i lists, theles ising l si gly facturing ries. l ce, ll ge ates ing s r c nical degrees. ates hlin l . ,

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