PULSE Magazine | October 2019 Issue

ATCEMS Wins Civic Futures Award

On Wednesday, October 2, 2019, Austin-Travis County EMS won the Civic Futures Award for the Recruitment Messaging project , a collaboration between EMS and the City of Austin’s Innovations office. Austin Mayor Steve Adler opened the ceremony congratulating this years award recipients and Mary Hoad, HR Supervisor for EMS Recruiting, accepted the award on behalf of ATCEMS in the “Unlocking Human Potential” category recognizing the team’s work in 2018. Mary described the year long project in a panel discussion at the ceremony (pictured above) moderated by University of Texas Professor Rich Reddick. The project’s Core Team conducted months of research resulting in a comprehensive marketing plan which helped redefine the strategies and methods EMS Recruiting uses to recruit potential candidates. The project produced two distinct marketing campaigns: “You Care for the Community, We Care for You” which targets candidates for Field Operations. The second campaign, “ Heroes Behind the Headsets” targets potential candidates for Emergency Communications. The success of both campaigns along with the hard work and diligence of the EMS Recruiting team resulted in an increased candidate pool and more qualified applicants participating in hiring processes. Congratulations to everyone involved in the project and to Austin-Travis County EMS for another significant award win!

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