2040 Comprehensive Plan: Envision Shakopee

2A Regularly review and update the city’s website to ensure accurate and up-to-date information is available to the public 2B Conduct a city brand audit Provide proactive communications about capital improvement project, public policy deliberations and private development proposals Adopt an authentic and approachable communications style that emphasizes the community’s priorities and responds to their concerns » » Research and develop ways to open communications to broader audiences, accessible to a full range of users. For example, people and business owners from diverse cultural backgrounds, of varying abilities, lifestyles, etc. Develop and regularly update a strategic communications plan that highlights the city’s communication goals over a three to five-year period 2D 2E 2C

2 PROVIDE CONSISTENT AND RESPONSIVE EXTERNAL COMMUNICATIONS TO THE PUBLIC

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