2040 Comprehensive Plan: Envision Shakopee

4B Increase Downtown programming

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BIG IDEA8

» » Determine new events that could bring new audiences and activity » » Partner with entertainment businesses for new programming Increase Downtown’s attractiveness as a regional destination » » Support Downtown Shakopee organization to grow and market Downtown and its leasable vacant spaces and land » » As capital dollars are available, continue to invest in and maintain public spaces in Downtown as a tool for economic development 4E Strategically connect the improved success of Downtown to other areas of Shakopee » » Efforts cannot exclusively be aimed at Downtown and as such should be expanded to include the 1st Avenue/101 corridor, Marschall Rd, and neighborhoods around the periphery of the Downtown core » » Use consistent branding, streetscape and design efforts throughout the community that identify Shakopee’s unique brand » » Support opportunities for businesses outside of Downtown to share in the programs, events, revitalization efforts and success of Downtown 4C 4D Invest in facades and streetscapes

FOSTER CIVIC LIFE IN CIVIC SPACES

LEVERAGE DOWNTOWN

FOR ECONOMIC DEVELOPMENT

4A Leverage Downtown character, walkability and amenities » » Develop and promote a recognizable downtown brand » » Coordinate business improvement efforts downtown with the Downtown Shakopee organization. » » Promote high-quality development Downtown that aligns with Downtown’s character and improves its amenity mix.

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