Larry Alexander Personal Book DMCVB OAC April

DMCVB Owner Advisory Committee April 11, 2016 DMCVB Office 9:30 AM Agenda

1. Call to Order

D. Swanson

2. Consider Resolution Approve Minutes October 2015

D. Swanson

3. Oakland County Vacancy Election

D. Swanson

4. Year-To-Date Hotel Performance – Smith Travel

M. O’Callaghan

• New Hotel Development • Supply/Demand Analysis

5. Detroit Sports Commission

D. Beachnau

• 2018 U. S. National Figure Skating Championship Bid • 2019-2020 NCAA National Championship Bid Cycle • Strategic Plan • Review 1 st Quarter Sales Initiatives • TAP Report Analysis 2016/2017 • YTD Production versus Goal • Contribution to 2016 Room Night Generation • Tentative Activity/Bid Pipeline • Travel Michigan/Detroit Comeback Initiative • Local Ad campaign Creative Intro • “ Discover the D ” 1 st Quarter Topics Recap • Social Media marketing • Michigan Tourism Week Promotions

6. Convention Sales

B. Bohde

7. Marketing Overview

B. Bohde & D. Lorenz

8. Regional Convention Center Study

D. Swanson & L. Alexander

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