TPT March 2011

I ndustry N ews

New marketing executive for Tube Products INTERNATIONAL

INTRAS Ltd, publisher of leading international trade journals for the tube & pipe and wire & cable industries, has appointed a new marketing executive for its quarterly international tube industry title, Tube Products INTERNATIONAL magazine. Tracey Callaghan, who has almost 20 years’ experience in sales and marketing, will be developing the magazine’s international profile and taking care of advertising sales for tube and pipe clients. Based at the UK headquarters of INTRAS Ltd, Tracey will be responsible for the UK, as well as English speaking clients within Europe, the Middle East and parts of Asia. “INTRAS provides advertisers with unrivalled support in terms of corporate and promotional marketing, enhanced sales and promoting brand awareness through all the magazines, and at trade exhibitions across the world,” she said. “A great advantage for our advertisers is the strong links we have – and the unique supporting role we play – with many international trade fair organisers and exhibition owners. Our 26 years’ experience in developing and marketing niche tube and wire industry events, together with our leading industry HANNIBAL Pipe Solutions SA has announced that Byard Spiral Mill has finalised a 15% share capital investment in Hannibal Pipes SA (previously fully owned by Hannibal Pipe Solutions SA). Hannibal Pipes’ first phase investment is equal to €10mn, and Byard Spiral Mill has acquired 15% for €1.5mn. Hannibal Pipes, located in Hellin (Albacete) within the Autonomous Region of Castilla La Mancha, is the first spirally welded steel pipe mill to operate in the south of Spain. Byard Spiral Mill will be the technical partner for supply and operation of pipe manufacturing equipment, initially having a yearly capacity of 90,000M/tons. The Byard production line is capable of manufacturing spiral steel pipes with diameters from 508 to 2,540mm and having a thickness up to 22mm. Pipe production is expected to start in Q1 2011 and the major targets are the water

trade publications, mean no other multi- media group is better positioned for this role.” “I’m looking forward to meeting as many of our clients as I can, getting to know their business needs, what they want from the market and how we can help them develop their business and get them more sales,” said Tracey. “I will also be targeting new businesses which haven’t previously advertised with us, and demonstrating why Tube Products INTERNATIONAL, which is available both in printed and digital e-zine versions, is the essential trade magazine in their marketplace.” INTRAS is a family-owned private limited company whose CEO, John C Hogg, also co-founded the International Tube Association (ITA) and the International Wire & Machinery Association (IWMA), the world’s largest corporate membership association for the wire, cable and wire products industries. Managing director Caroline Sullens added that the company maintains the finest database of tube and wire related industry contacts and company data, and offers marketing and support services to trade fair organisers wishing to develop or enhance sales of exhibition space or and oil & gas pipeline projects in the Iberian Peninsula and North Africa. Hannibal Pipes is located in a strategic area close to 80% of incoming pipeline projects planned in Spain. Directly connected by railway with the Cartagena Port, Hannibal Pipes is in a suitable location to serve North African destinations. “Having Byard Spiral Mill on board is for us of paramount importance as we are now in the best position to offer to our clients the most reliable products in the most strategic location,” stated a Hannibal Pipes spokesman. Mr Ting, chairman and CEO of Byard Spiral Mill, commented, “We decided to invest in Hannibal Pipes after thorough market analysis. Despite the EU economic situation, some projects in the south of Spain are classified a priority especially relating to water pipelines. Moreover, our equipment is designed and fabricated to serve the oil & gas market, which is still

the promotion of visitor attendance at worldwide trade events. Through its range of publications and industry services, INTRAS provides clients with excellent customer support in terms of corporate and promotional marketing, enhancing sales and promoting brand awareness throughout the magazines and at trade exhibitions across the world. INTRAS Ltd – UK Fax: +44 1926 834688 Email: tracey@intras.co.uk Website: www.tubeproductsinternational.com

Tracey Callaghan of Tube Products INTERNATIONAL

Hannibal Pipes sells 15% share

strong in North Africa and hopefully will grow in EU starting from 2012-2013.” Hannibal Pipes also designs and manufactures a large range of steel special pieces, including bends, T-connections, sleeves and couplings, in accordance with clients’ requirements. Byard Spiral Mill is a supplier of equipment for spirally welded steel pipe production, and during the last 30 years has sold its equipment to important worldwide pipe manufacturing companies, including Ratnamani, Welspun, Essar, Milan International (Ssangyong Piling), Surja Rosni Group and Rico Australia.

Byard Spiral Mill – Malaysia Email: info@spiralpipe.com Website: www.spiralpipe.com Hannibal Pipes SA – Spain Email: info@hannibalpipes.com Website: www.hannibalpipes.com

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M arch 2011

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