Rockfield Media

Copper Dragon Brewery, Skipton

Our brief:

To build on the brewery’s success by presenting and launching a new campaign for the promotion of:

1) The brewery itself (re-brand), 2) The product range 3) The brewery visitor centre.

The task was to devise an original campaign to fit the three categories and include a re-design of the existing logo to work in the modern world across all media and products.

Our work:

The “Clearly Better” campaign drew from the single factor in which popular real ale culture defines “a good pint”. That’s the clarity of the beer itself. Our secondary factor drew from the proud tradition of Yorkshire Brewers. The initial campaign showed a clear amber coloured beer sat on a bench reflecting the Yorkshire Dales in the background with the simple phrase - Clearly Better. The campaign ran and became so successful that it evolved into the tag line “Clearly Better”. This underpinned all future work, which included point of sale material, beer mats, posters, press and multi-media campaigns, glasses, bottles, and brewery merchandise.

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