Rockfield Media

UEC BMX European Cup, Manchester

Our brief:

Manchester City Council committed to hosting rounds 9 and 10 of the 2015 UEC BMX European Cup series at the National Cycling Centre. They wanted to showcase the unique £24m indoor BMX racing arena to the world, and give the event a unique Manchester feel.

Our work:

Taking inspiration from Factory Records and the legendary music scene of Manchester in the 80’s, our campaign fitted the brief perfectly. So much so that the council whole heartedly embraced the black and yellow creative, and extended the brief to include dressing of the venue, together with the commissioning of merchandise and souvenirs to raise funds for Tony Wilson’s charity, The Christie Hospital. Our unique (and trademarked) BMX helmet design now adorns the BMX arena entrance. #mcrbmx The passion, enthusiasm and commitment we showed, led to fully accredited prefered supplier to Manchester City Council and the appointment to deliver a brand new and unique BMX racing event from 2017.

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