BITs November 2016 SR

Hero of the advert Stuart from Drivers Autocentre with co-star Emma Saunders.

Coming soon… to a TV near you!

The time has come. Euro Car Parts’ first major TV advertising campaign hits your screens in November and we want you to be the first to hear about it! Why TV? Well, TV is the most effective advertising medium - that’s one point that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales and consistently outperforms everything else. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it. We’ve been kicking the idea around for some time now – should we, shouldn’t we? How much will it cost? When’s the best time to run an ad? Most importantly what’s our message?

We’re not going to advertise Euro Car Parts, we’re going to invest our money in a major TV Campaign that promotes YOU , our independent and key account customers. After all, we’re all in this together in an ongoing battle against our competition and if we want to grow our business we’re going to have to help you grow your business. So, our aim is to help Britain’s motorists understand what a fantastic service you provide; to recognise that your business is the first place to go for service and repair. Yes; our new TV campaign is going to shout loud and clear in praise of the service available from your local garage. And let’s be honest; it’s about time we celebrate and support the independent trade! And we haven’t cut any corners either. It was important we did this right, so we called in the big guns to produce this for us. The commercial has been directed by Jamie Delaney, a young star who is tipped for movie success, but interestingly comes from the highly rated Ridley Scott Associates who can count Gladiator, Alien, Black Hawk Down, Prometheus and Blade Runner among their successes – so you can see, they know how to do this properly.

Then it came to us, like a bolt from the blue…

ANY PART FOR ANY CAR OVER 200 BRANCHES NATIONWIDE

Prices correct at time of going to press: October 2016. Prices exclude VAT, VAT will be applied at current rate. Errors & omissions excluded. All purchases and offers contained in this publication are subject to Euro Car Parts terms and conditions as found at www.eurocarparts.com.

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