Rayware Brand Presenter FINAL

OUR AUDIENCE

Traditional Preservers

These are typically older women who use Kilner® for preserving and to store dry foodstuffs. They value functionality, quality and the ability to keep foods fresher for longer. They like to re-use the jars and enjoy the heritage of the brand.

Preservers Plus

These users tend to be a younger demographic. They also use Kilner® for preserving and storing dry foods, but additionally, they use the jars for a variety of other purposes, frommaking and serving drinks to decorating the home and storing everything from cosmetics to stationery. This group covers a wider demographic. They use Kilner® for storing dry foods, but about a 1/4 store non-food items and use the jars for decorating their home, presenting food and serving and infusing drinks. They love Kilner® for its look, design and quality. Their ability to keep foods fresh and being reusable is seen as important attributes, but it is their design and quality that sets Kilner® Jars and bottles apart.

Creative Users