Rayware Brand Presenter FINAL

OUR AUDIENCE

The kitchen has once more become the central focus of the home. The dramatic increase of home baking, the resurgence of kitchen nostalgia, plus the desire for better-looking kitchens with functional accessories has driven the demand for the Mason Cash brand. The brand has always stood for

beautiful products with innovation and functional benefits at excellent prices that can be passed down through the family for generations.

Our main demographic is females aged between 30 and 50, who take pride in their kitchen, in baking and cooking.

However, there have been increases in males 30 to 50 buying into the brand in recent years thanks to the resurgence of baking, especially bread baking.

The introduction of bright colours and fun designs has also attracted bakers in their twenties.