demoday2018_PROOF

healthEscores

Mark Lainoff CEO, healthEscores, Ltd. 703-926-3937 mlainoff@me.com

Mark founded healthEscores with the intent of creating Software- as-a-Service products that could efficiently capture patient experience data in small, independent health care practices. By minimizing the human capital required to collect and analyze patient experience data. healthEscores hoped to streamline strategic planning and operational decision-making, ultimately reducing the administrative burden of managing these practices. Through RAMP, Mark discovered there were several barriers to entry and other top-of-mind priorities in this market segment. RAMP’s coursework helped Mark “fail fast” before investing resources into a product that lacked buyers, and also uncover potential issues in hospital staff turnover for which technology might play a helpful role. Mark will continue consulting in health care and plans to earn his MHA/MBA starting fall 2019.