New-Tech Magazine | Feb 2024 | Digital Edition

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Motion Automotive said Matthias Kaestner, corporate vice president of Microchip's automotive business. “Our customers can be confident that Microchip is a trusted security advisor with the appropriate expertise to guide them through their automotive cybersecurity design journey.” While each OEM is responsible for proving compliance at the vehicle level, ISO/SAE 21434 encourages all companies in the production ecosystem to play a role in proactively helping manage cybersecurity threats. Customers utilizing electronic control units that incorporate Microchip’s security products, designed within the ISO/SAE 21434 certified process framework, can be relieved of the arduous task of reviewing thousands of pages of process documentation to determine compliance. This reduces the burden placed on Tier-1s and OEMs to prove they have a strong foundation in security. website, www.microchipdirect.com. Microchip Technology Israel Phone- 972-9-744-7705 Mobile- 972-54-775-5762 avidan.perry@microchip.com Computers Communication

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Organization for Standardization )ISO( in conjunction with the Society of Automobile Engineers )SAE( International, the ISO/ SAE 21434 standard was developed to help organizations define cybersecurity policies and manage risk. It is a demanding specification with 45 security categories, known as work products, each of which specifies a unique set of requirements that encompass all aspects of designing electrical and electronic systems for road vehicles, from ICs and software to firmware and libraries. The ISO/SAE 21434 designation also confirms that a certified corporate cybersecurity management system is in place. This verifies that cybersecurity is a priority focus at the organization, from executive leadership to all organizational disciplines including the design, test, product, applications, marketing, quality, verification and validation teams. Stakeholders involved in the product lifecycle are required to complete cybersecurity training and meet designated qualifications. A Threat Analysis and Risk Assessment )TARA( methodology is also incorporated at multiple stages of the product lifecycle when devices will be integrated into automotive cybersecurity-related platforms. “Security is a core pillar at Microchip and the ISO/SAE 21434 certification is proof of our dedication to maintaining high standards in automotive cybersecurity,”

Next-Generation Family of Ethernet Switches Features Time Sensitive Networking and Scalable Port Bandwidths from 46 Gbps to 102 Gbps Microchip’s LAN9694, LAN9696 and LAN9698 devices are integrated with High-availability Seamless Redundancy (HSR) and Parallel Redundancy Protocol (PRP) for ease of design The growth of the industrial automation market encompasses innovative technologies like Machine Learning )ML( and robotic systems. Embedded solutions with deterministic communication are essential for industrial automation applications to control, monitor and process data. To provide designers with a reliable and robust network solution with deterministic communication, Microchip Technology )Nasdaq: MCHP( today announces its next-generation of LAN969x Ethernet switches with Time Sensitive Networking )TSN(, scalable bandwidths from 46 Gbps to 102 Gbps and a powerful 1 GHz single-core Arm® Cortex®-A53 CPU. For applications that require greater redundancy, the LAN969x Ethernet switches can be configured with High availability Seamless Redundancy )HSR( and Parallel Redundancy Protocol )PRP(. HSR and PRP are hardware protocols that provide zero loss redundancy in Ethernet networks.

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