EoW March 2007

word

on the wire

Write to: The Editor, ‘Word on the Wire’, EuroWire, 46 Holly Walk, Leamington Spa, Warwickshire. CV32 4HY. UK

So much choice. . .

Moving on up! Dear Sir

Dear Sir

Since 1st January this year, Rosendahl and Nextrom has consolidated and expanded with a new office location in Conover, North Carolina, USA. The two unified USA representatives, Knill USA Inc and Nextrom USA Inc, of Rosendahl Austria and Nextrom Oy, are being marketed under the consolidated name of Rosendahl Nextrom Technologies. Rosendahl Nextrom Technologies will be the local representation of the two companies on the Americanmarket and effective January 2007 the company operating at its new address at: Rosendahl Nextrom Technologies 1230 Commerce St SW Conover, NC 28613, USA Have your say here Want to get something off your chest, or simply to get your point across?Word on the Wire – EuroWire’s new letters page – gives you the ideal platform to do just that! Letters submitted to the Editor should be written in English, and should be concise (around a maximum of 250 words). All letters must include the sender’s name and address. If you wish to remain anonymous please state this clearly on your letter. The Editor reserves the right to amend and withhold letters. Please send your letters to the address at the top of the page or via email to editor@ intras.co.uk

There is frequent debate in the wire and cable industry about the number of trade fairs that now are on offer worldwide. There are some national associations and, indeed, some major exhibitors who see this as an unwelcome development over recent years. Others recognise the tremendous opportunities presented by the more recently established exhibitions such as wire Russia and wire China. Of course, the major building blocks in most organisations’ marketing mixes will always be wire Düsseldorf, by far the world’s largest and most important industry event, and Interwire, especially as the latter will be re-invigorated by moving to a new home in Cleveland. However, it would be unwise to ignore key trade fairs in other rapidly developing regions such as Brazil (Metaltech), Russia, India and China, the so-called ‘BRIC’ economies whilst the former wire Singapore, now sensibly re-located to Bangkok as wire Southeast Asia, provides a gateway to the increasingly important economies in the region. The International Wire and Machinery Association attend and support virtually all of the key exhibitions in the world but in so doing is not suggesting that all organisations should be at every event. As the largest corporate membership association in the world for the wire and cable industry, we feel that it is important to participate in these key events with support services for our member companies and exhibitor groups, or those simply visiting. What we are saying is, if you decide that one or more of these exhibitions are important for you we will be there in support. But how does one decide which events to choose? This can be very difficult in countries such as China where the proliferation of exhibitions seems to be a major growth industry in itself! One piece of advice is to ‘follow the money’. A number of governments offer financial support for national exhibitor groups at certain events and this use of taxpayers’money is a good indication of the degree of importance that these governments attach to the exhibitions in question. Or, of course, you can always seek the advice of the IWMA! Phillip Knight – International Wire & Machinery Association (IWMA) 46 Holly Walk, Leamington Spa, Warwickshire, UK

EuroWire – March 2007