Identity Standards

Suddath

Brand Identity Standards

Messaging

Overview

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Messaging Overview

Effective communication is achieved through three main objectives: clarity, personality and consistency. The clarity piece helps us articulate our value in simple and succinct ways. This keeps us sounding focused and grounded, rather than scattered and confused. The personality piece is all about speaking in human, relatable and unique ways. This allows us to stand out from our competition and make powerful connections with our audience. Consistency is all about the power of repetition: the more our audience hears the same messages, the more familiar they will become with our brand.

This guide provides the tools and applications needed to express who we are, what we do and why what we do matters in a clear, compelling and consistent manner.

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