Identity Standards
Suddath
Brand Identity Standards
Table of Contents
The Suddath Companies
Our Brand Introduction What is a Brand? The Company Name Our Story Brand Elements Core Purpose Positioning Statement Big Idea Mission Statement Values
3 4 5 6 7 9
Visual Identity Overview Brandmark
55 56 57 60 61 62 64 66 67 68 69 70 71 72 76 78 79
Brandmark Usage Brandmark Misuse Co-existing Suddath Brands Trademarks Trademarks Symbol Usage Communications Color Typography Photography Photography Examples Iconography Assets
10 11 12 13 14 15 16 17 22 25 27 30 37 54
Messaging Messaging Overview
Brand Voice Key Themes
Uniform Standards Promotional Items
Messaging Framework Messaging Foundations Business Unit Descriptions Messaging Applications Copywriting Best Practices
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