Identity Standards

Suddath

Brand Identity Standards

Table of Contents

The Suddath Companies

Our Brand Introduction What is a Brand? The Company Name Our Story Brand Elements Core Purpose Positioning Statement Big Idea Mission Statement Values

3 4 5 6 7 9

Visual Identity Overview Brandmark

55 56 57 60 61 62 64 66 67 68 69 70 71 72 76 78 79

Brandmark Usage Brandmark Misuse Co-existing Suddath Brands Trademarks Trademarks Symbol Usage Communications Color Typography Photography Photography Examples Iconography Assets

10 11 12 13 14 15 16 17 22 25 27 30 37 54

Messaging Messaging Overview

Brand Voice Key Themes

Uniform Standards Promotional Items

Messaging Framework Messaging Foundations Business Unit Descriptions Messaging Applications Copywriting Best Practices

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