LJUBLJANA Travel Agent Manual

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TRAVEL TRADE PROFESSIONALS’ MANUAL

Green Lj ubl j ana

Ljubljana as a green , open-air living room

Ljubljana is a citywith a green image and a green

commitment – a citywhere green is theway of life. It is easier towalk around this city than pronounce its name. Ljubljana’s green commitment The European Green Capital 2016 award is a valuable recognition of Ljubljana’s efforts to improve its environment, economy, and quality of life. The city encourages green thinking, living, and development, and the award is seen as an obligation to continue to fulfil sustainability goals and introduce even more improvements. Ljubljana has thus become a European model for how to organize urban life in such a way as to create a city that is friendly to the environment, its residents, and its visitors. It is a place where, in the time it takes people in other capitals to travel from one end of the city to the other, you can go for a stroll, sit down for an ice cream or a drink, or enjoy another pleasurable activity. In the background of the story of Ljubljana, the European Green Capital 2016, is the activity of a local community of socially and environmentally conscious organizations and businesses offering experiences in an authentic and responsible way.

Green titles of Ljubljana • Ljubljana has been named the European Green Capital 2016 for having made the largest number of sustainable changes in the shortest period of time of all the nominees. • Ljubljana is Slovenia’s first destination to comply with the international Green Destinations Standard . • Ljubljana has twice won the European Mobility Week Award . • Ljubljana received a Tourism for Tomorrow award (World Travel & Tourism Council) in 2015. • Ljubljana is among the world’s greenest holiday destinations (2014, 2016 and 2017 Sustainable Destinations Global Top 100 ). • Ljubljana is the first capital in the European Union to adopt a Zero Waste strategy . • Ljubljana’s Celica Hostel is the world’s first eco-certified hostel (Travelife Gold award).