LJUBLJANA Travel Agent Manual

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TRAVEL TRADE PROFESSIONALS’ MANUAL

Why Lj ubl j ana?

Why Ljubljana is beloved? Ljubljana is a citywhich in recent years has regularly been listed among themost interesting European destinations and haswon several prestigious awards. It has a romantic soul, a fairytale image, it is extremely lively and active, and it has a green heart.

1. Ljubljana is beloved* Ljubljana is the capital of a country that has love in its name. Its character is distinguished by a well-preserved historical heritage and a youthful energy. Life is relaxed here. People still take time to sit in the outdoor cafés and admire the views. Just imagine the picturesque scene of the ancient castle reigning on the hill above Ljubljana, the city’s symbolic dragons, and the stories that intertwine on its streets. It is a beloved* city, with which you simply fall in love. * If you say the word “ljubljena (beloved)” in Slovenian, it sounds the same as Ljubljana – for those who really get to know Ljubljana, both words have the same meaning. 2. Ljubljana is a city built on a human scale Both its residents and numerous visitors perceive Ljubljana as a city built on an accessible, human scale. Despite the fact that it ranks among the mid-sized European cities, it has preserved its small-town friendliness and, at the same time, it has everything that all large capitals have. It is a unique city, dotted with picturesque and pleasant spots where you can experience numerous nice little surprises. In the winter its dreamy central European character prevails, while the summer brings out its relaxed Mediterranean feel.

3. Ljubljana is Europe in miniature The city is situated at the dynamic crossroads of the Germanic, Romance and Slavic worlds. It connects the prehistory of pile dwellers with 2000-year-old Emona, the medieval core below the Castle Hill with rich Baroque façades, the beauties of Art Nouveau with the creations of Jože Plečnik, an important architect and urbanist of Europe. The mosaic is completed by the picturesque bridges and green embankments of the Ljubljanica River. 4. Ljubljana is a city of culture The city is distinguished by the harmonious co-existence of tradition and a modern pulse – it is a lively centre of creativity, where culture is basically the way of life. As the Slovenian cultural capital, Ljubljana has a diverse architecture and a rich heritage, but at the same time it is modern and creative, as well as avant-garde and provocative. Every year, Ljubljana hosts over 14,000 cultural events, including prestigious music, theatre and art events, and alternative events. 5. Ljubljana is a city with a green soul Ljubljana combines vast and excellently preserved green spaces with an advanced strategy of sustainable development. It is the proud recipient of the European Green Capital 2016 title and winner of the Tourism for Tomorrow 2015 award in the category of destinations, an accolade presented by the WTTC (World Travel and Tourism Council). It is a green city, which loves green.