GNYADA November 2015 Newsletter

EMPLOYMENT CORNER GNYADA’s Employment Corner is a free recruiting and job placement service that lists qualified candidates for positions at dealerships. If you have a position to fill, call 718.640.2012 .

Auto Shows Positively Affect Vehicle Sales

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POSITION

RESIDES IN

FILE #

A recent study titled “The Power of Auto Shows” has confirmed the fol- lowing key points about the impact of auto shows: They attract, educate and motivate shoppers to visit new car and truck dealerships. They generate action long after they conclude. They provide deep engagement with vehicle brands and are piv- otal to brand decisions for many buyers. They dovetail with digital mar- keting efforts to assist consumers in their purchasing decisions. n n n n 72% of attendees plan to visit a dealer or manufacturer website, following the show. 57% of attendees said they plan to purchase a car or truck within 12 months of the show. 51% of attendees who purchased new vehicles post-show said the event influenced their decision. More than one-third of attendees made brand-list choices as a result. n n n n Car-buyers’ behaviors, post-show

OFFICE

Biller

Brooklyn

180 181 182 183 184 185 186 187 188 189 190 191 192

Massapequa St. Albans Yonkers (2) Staten Island Kings Park Manhattan Long Beach Bronx

Biller/Bookkeeper

Bookkeeper

Controller

Receptionist

Cambria Heights

Corona

Glendale

Whitestone

SALES

Sales

Elmhurst Glendale Manhattan

193 194 195 196 197

New Rochelle

Rego Park

SERVICE

Service Advisor

Flushing (2)

198 190 200

Service Cashier/Receptionist

Jamaica

Massapequa

This independent study was com- missioned by Auto Shows of North America (ASNA), a group of 65 auto shows from around the

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United States and Canada.

The information contained in this newsletter may not be relied upon for the avoidance of tax penalties. Readers are urged to discuss any issues raised in this newsletter with their legal and tax professionals. Printed on FSC certified material. All original material except where noted. © GNYADA 2015

Greater New York Automobile Dealers Association • www.gnyada.com

The Newsletter • November 2015

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