Floriology September 2014

4 Industry Info

Beautiful and innovative designs, each under $100 retail, from the AIFD National Symposium; Napco earns “Best of Floor” honors at AmericasMart

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DESIGN CENTER : Back to Basics James DelPrince, author of

5 Marketing

Create your own recipe for success with an easy and effective six-step marketing plan

Principles of Floral Design: An Illustrated Guide, discusses the importance of physical and visual balance

6 Weddings

Leading designers reveal the dominant colors, textures, and floral varieties fall & winter brides will be seeking

14 Trends

“Urban,” “Floral Escape,” and “Bright” are the 2015 trends to watch for in the garden category

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DESIGN CENTER : On the Edge

15 Out & About

Renowned home gardening expert, television host, and top-selling author P. Allen Smith shares his insights

Texas State Florists’ Association 100th Anniversary Convention; Cultivate ’14; Congrats to new AIFD members 16 Neighborhood Corner

Sept r 4

10 Owner’s Corner

Toni Piccolo, CFD, brings a signature style to designs for weddings, special events, cor- porate customers, and everyday arrangements

Karin’s Florist in Vienna, Va., increases its community com- mitment through the “Karin’s Gives Back” program and other charitable efforts

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