New-Tech Europe | December 2016 | Didital Edition

Q: How is Digi-Key handling the rise of automotive & IoT?

acquisition. Since most of the acquired or merging suppliers are already part of our current line, this is very good for us. When companies merge, naturally there is going to be some rationalization of their product offering. Even if certain products are discontinued, Digi- Key's inventory is broad and deep enough to support these changes. In addition, we expect some of the initiatives from our supply base to steer us in the direction we want to go in our marketing campaigns. With regard to pricing, I can say that it is really at the suppliers' discretion. Sometimes merging companies tweak their pricing. As to the overall effect on the market, I think it is too soon to tell.

A: We are hosting more suppliers to support these new initiatives. This is particularly important because of the high electronic content in automotive and IoT products. A main part of our inventories already addresses these areas, and we will continue to expand these offerings next year. Q: How has Digi-Key been affected by the recent mergers and acquisitions in the electronic market? A: Every day when we wake up there is another merger or

Tom Treichl, the Senior Director of Production Business

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