The Gazette 1987

Prudence on a Monument. That, of course, is you. Although you might not have instantly recognised yourself from the description. Especially if your name happens to be Harry or Liam.

Ah, what it is to be torn betwixt Performance and Prudence! That is why we thought you ought to know that Irish Nationwide pays the highest interest of any building society in the country. Your clients' funds could not be more secure. The return could not be higher. The confidentiality could not be greater. Is this pressing all the right buttons? We thought it might. Feel free to employ these words when counselling on the placement of funds. Verbatim if you wish. The ultimate effect of them will be to raise the pedestal of your monument. By a significant amount. Annually.

But there you are, anyway. Perched upon the pedestal your clients have constructed under you. The Soul of Discretion. The Voice of Moderation. The Restraining Hand. You are the one who keeps his head when all about him are losing theirs and blaming it on the other fellow. The far-sighted counsellor who weighs all the consequences and never allows emotion to ripple the even measure of his advice. No doubt there is another side to you. Do you ever have madcap dreams of advising your clients to invest the funds in sardine futures and gamble on making a fortune? You never would, of course. » Just the same, you do want all your clients' funds to do well. To prosper. With security. Always with total, unimpeachable security. Risk of any kind is not to be contemplated...

IRISH NATIONWIDE BUILDING SOCIETY Head Office: No. 1, Lower O'Connell Street, Dublin I. Telephone (01) 780022.