CJ_TrainingDoc Module Two Product Merchandising final

Wha t you wi l l l ea rn i n t h i s modu l e :

 Wha t i s p roduc t mer chand i s i ng?  Why shou l d I mer chand i se t he produc t s?  Wha t i s impor t an t t o r emembe r when I mer chand i s e my p r oduc t s?

Imagine walking into a shop and all the

products are in boxes. Will you want to buy

Which do you prefer?

from a shop like that? Imagine the amount

of time it will take to find what you are

looking for.

You can use product merchandising to assist

OR

When you pay attention to detail the big picture will l take care of itself....

you in your sales, if done effectively.

2.

IMPORTANT ASPECTS

In product merchandising there are a

couple of basics that will assist you to

WHY?

create an effective display.

1.

INTRODUCTION

2.1.

What do I want to say?

We buy with our eyes first. How often have

Most displays end up confusing the

you entered a shop due to what you saw in

buyer more than assist the buyer to

the window? Why should this be different

buy. This happens when the person

for In-flight sales? The passengers want to

creating the display is not clear on

see what you have to offer.

what it is that they want to say.

The presentation of the merchandise is

critical to get the attention of the

passengers and convert them into

shoppers. The presentation will allow the

passengers to see what you have on offer.

2