CJ_TrainingDoc Module Two Product Merchandising final

Green is the color of nature, fertility, life. Grass green is the

most restful color. Green symbolizes self-respect and wellbeing.

Green is the color of balance. It also means learning, growth and

harmony.

Blue is the coolest color - the color of the sky, ocean, sleep,

twilight. A pure blue is the color of inspiration, sincerity and

spirituality. Blue is often the chosen color by conservative people.

Blue is the calming color. Blue is so soothing that is a good

choice for pyjamas. Dark blue is the color of truth and

moderation.

Purple has been used to symbolize magic and mystery, as

well as royalty. Being the combination of red and blue, the

warmest and coolest colors, purple is believed to be the ideal

color.

Most

children

love

the

color

purple.

2.3. The Story

critical to create a display that will allow them to see as much as

possible in their current position.

You want to “draw” their eyes into your display. To attract their

attention you need to create some height in the middle and

lower the levels as it moves outwards.

It is much easier to grab attention and keep interest when “telling”

Tricks of the trade are that you use a darker color at the back

a story, rather than to have a pile of non-related items on display.

and lighter colors in front and on the sides. The best shape is

The story you create should be linked to the answers to the

that of a pyramid. It can be flat at the back of the trolley;

questions in “what do you want to say?”

however the front and the sides will be in dimensions.

Example: A Christmas story will have a theme of gift giving in red,

green and gold.

2.4. Dimensions

The fact that you are selling in limited space, that your passengers

are sitting and that they are at quite a low eye level makes it

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