CJ_TrainingDoc Module Two Product Merchandising final

An example could be where you will

place liquor at the back and then

layer the pyramid around that to the

front and the sides. It is important to

remember the following:



It needs to be attractive,

neat, safe and interesting.



There needs to be something

different to catch the

attention.



The Brand labels must face

outward.



The product wrappings must

be neat.



The display must be at eye

2.5. Keep it Simple

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SUMMARY

level.

You do not want your display to

Product merchandising is how you

look like a rummage sale. You want

create an atmosphere that is



You can use paper or

it to make a statement about your

conducive to buying. You need to

products to create different

airline, the products you sell and

entice the passengers to want to be

heights.

yourself. The secret is…

part of the buying experience. You

…LESS IS MORE.

need to show the passengers that



Serviettes can be used as

You have limited space and time, so

you understand their “mood” and

props on the display.

use it to the maximum. Be clear on

potential needs through how you

what you want to communicate and

merchandise/display your products.



Products at different price

do it with style and simplicity.

points should be displayed.

Carefully select the items that will

People seldom buy what they cannot

give you maximum impact. The best

see!!! So show them in a creative



It is not a good idea to

display ever only had blue and silver

manner with the required flair.

display all the most

on it, with 10 products only. That is

Remember the display will be

expensive items…high risk

why it is important to plan your

“talking” about your airline, so

for losses.

product merchandising based on

make sure that it counts.

the questions you answered at the

beginning of this module.

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