2019 March Board Book

Stacked Grilled Cheese

Respect the Tortilla

Impressions: 219,954

Impressions: 297,261

Views: 113,134

Views: 106,392

Search Engine Marketing: This year, we’ve focused on tapping into more highly qualified traffic that will stay on our site longer. We decided to focus our efforts on Google only (rather than Google, Bing and GDN). Google is the leading search platform and by having our sole focus on Google, we are able to increase our share of voice. We also have shifted our targeting to focus on our top 26 markets, so we are focusing on consumers that have the most access to find our products in-store. Industry Efficiencies: We are also working more closely with our national partners: including MilkPEP, DMI and CMPB to share information pertaining to our individual search efforts. This way we reduce overlap of messaging and do not compete/bid against each other on key terms, allowing all of us to maximize our message. YTD Paid Search 2018 (Total 2018 [January – December] includes search and display; display was stopped 9/30) Impressions Clicks CTR Avg. Position 13,610,493 150,853 1.11% 2.0