2019 March Board Book

CMAB Functional Priority

Activate the Seal/Position CA as Essential FS Partner

Activation

Foodservice PR and Advertising

Key Messages Delivered

Innovative chefs use Real California dairy products California is the leading producer of Hispanic cheese and dairy products

REAL Makers Campaign Season three of the REAL Makers foodservice advertising campaign continued with production of a second video hack featuring Chef Brandi Key of Houston’s Tasting Room showcasing how she uses California Hispanic-style dairy in a Mexican pizza. The video hack will be promoted through print and digital ads in Q1 pushing foodservice professionals to the RCM.com/foodservice site.