2019 March Board Book

Monday Melt Monday Melt is another food-focused video content series continued last year. These short videos of dairy melting received over 1.6 million views. Below are full metrics for 2018: • Number of posts: 15 • 1.6M video views (:03) • Best-performing post: Cheese Bubbles, which received a VTR (:03) of 49%

Better With Cheese This photo series highlights popular day-specific food occasions and highlights how cheese can make them better. Below are the metrics for 2018: • Number of posts: 10 • 2M impressions • 128K engagements • Best-performing post: Taco Plate, which received an ER of 23% Farmer Videos We continued to tap into the Growing Up Dairy and CA Dairy Stories video content to tell the people story behind Real California Milk throughout 2018: • Number of posts: 22 • 6.2M impressions

• 2.3M video views (:03 secs) • 1M video views (:10 secs)