NLC Our Style - V 1.0

TRUSTPASSION INNOVATIVEAMBITIO INTEGRITYBENCHMA FOUNDATION PRESTIGELOYALTY WE ARE NLC Our brand is more than a logo and color palette. It’s the ultimate persona of who we are, who we want to be and who we serve. It encompasses the way we think and operate as well as the way we are experienced internally and externally. Our visual identity embodies everything NLC stands for and influences the look and feel of everything we do. We want our image to reflect the quality of our people and the high level of training and education we provide. We view ourselves as “Harvard” or “Yale” of technical trade schools. It might be tough to comprehend everything that culminates our brand, but this guide will help familiarize you with our core elements and assist you in creating consistent and powerful brand experiences at every opportunity. Throughout these pages are standards for everything from logo and photography, to paint color and furniture designs. While this does not cover everything that makes up our great brand, consider this the starting place and standard. For additional questions about proper brand usage or recommendations for additions to the NLC Style Guide, contact NLC Creative.

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