NLC Our Style - V 1.0

TABLE Of Contents

Imagery For Programs & Services

53 55

OUR STORY WE ARE NLC

2 4 5 6

Best Practices For Capturing Industry Imagery

PPE & Safety In Imagery 57 Compliance Checklist - Power & Telecom Training 59 Compliance Checklist - Natural Gas Training 60 Staff Photography 61 Cultural Photography 65 Campus Photography 67 Photography Do’s & Don’ts 69 Cropping 70 Photo Library 71 External Photographer Guidelines 72

MISSION

CORE VALUES

OUR LOGO & SEAL

8

Our Seal

9

Secondary Layouts Seal Clear Space

10 11 12 13 14 15 17 19 21 22 23 24 25 26

Seal Sizing & Grayscale Seal Improper Usage

Seal Proper Usage

Business Cards/ Stationery

WEB PRESENCE

74

Certificates

Our Websites Social Media

75 77

Presentations

Logo

Logo Clear Space & Secondary Layout

APPEARANCE

80

Logo Improper Usage Logo Proper Usage Logo On Truck Doors

Reception Desk Appearance

81 82 83 85 88 89 91 92 93 95

Campus Appearance Interior Guidelines

When To Use The Logo Or Seal

Interior Furniture

Business Casual Guidelines

OUR COLORS

30

Instructor Rain Gear

Our Palette

31 33

Color Schemes

Mobile Training

Training Supervisor

TYPOGRAPHY

36

Pre-Apprentice

Fonts

37

GRADUATIONS AND EVENTS

98

OUR VOICE

40 42 43 44 46

Graduation Standards Rodeo Standards Presentation Booths

99

A Framework For Success If You Confuse, You’ll Lose Implementing Our Voice

102 103

We Are Always NLC

GREETINGS

106

Phone Greeting

107 108

OUR IMAGERY

48

Email Signature & Out Of Office Reply

Educational Photography & Videography

51

REVISED 11/4/2019 © Northwest Lineman College - for internal use only