RAC Digital Best Practice Guide

FORMS

Input forms are an absolute necessity for selling. They collect all the information you need to deduce whether or not the person can have the cover/service and what the cost will be. But there is a death-by-form issue with some sites. Either they don’t remember your information, or there are far too many fields that are unnecessary for actually producing a quote.

FORMS... The best way is to group the information into separate sections and windows to allow for a break between each set of data. Also, the more you can do to make the form filling easier the better. Using simple UI features like automatic tabbing when putting in dates, saves seconds but makes the user feel happy that they aren’t doing all the legwork. Simple fixes like this can reduce your overall drop-out rate.

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