RAC Digital Best Practice Guide

OPTIMISATION

In the digital world, optimisation is king. Think of it like a recipe for a cake, all the ingredients compliment each other well, but there’s room for improvement. So you tinker with the amounts of each element until you get the perfect result. All along running taste tests to ensure you’re on the right track.

OPTIMISATION... You can use everything from A/B testing to user feedback sessions to make sure your site is performing at its best. Don’t be afraid to change things based on the data in front of you. There are some that don’t want to change things even though they have tested other UI features that perform better, because they worry that the conversion rates could slip. Ultimately, continuous improvement is always the way forward and taking slight calculated risks comes with the territory.

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