RAC Digital Best Practice Guide

DIRECT WEBSITE IMPROVEMENT

The direct website for most companies gets a little lost. With the new age of aggregators leading to landing pages and massive get a quote buttons that thrust you straight into the sales journey, there’s little time to focus on the actual website. But make it a good one and people will interact.

DIRECT WEBSITE IMPROVEMENT... The best way to do this is to create engaging content. Blogs, product information and hints and tips are all recipes for success in this area. Teaser paragraphs to tempt you in to read more about products and give you more time with a visitor that may lead to a customer. The art of this comes down to making it interesting and not too long. If you have a copywriter then put them to work, they’ll surely thank you for letting them get all creative in a world that’s considered beige.

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