RAC Digital Best Practice Guide

ICONOGRAPHY

The use of iconography is growing faster than people can update their sites to keep up. It’s being used as a way of displaying the same content, but without the need for text. Where a sentence may have explained a section of the journey needing selection, this is now done using a simple, well designed icon.

ICONOGRAPHY... The use of icons helps to draw people’s attention to a product or service. For example, our icon for At Home cover is a simple garage. It incorporates our brand colour palette and signifies exactly what it’s meant to without the need for explanation. Icons are also the best suited to the mobile world a that’s where they came from. There’s a reverse design phenomenon happening, whereby mobile devices are shaping the look and feel of all sites.

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