RAC Digital Best Practice Guide

HERO IMAGERY

High quality imagery is a controversial topic between web designers and developers. This is primarily down to the size they have to be to ensure the pixel quality remains the same as in design stage. But the fact remains the same, imagery can be the best way to evoke more of a personal connection to a product than an icon and table can.

HERO IMAGERY... We have a broad range of strong hero imagery with vans, weather types, breakdown scenarios and settings. We also have a team that can manipulate the original raw files to match the tone and brand colours to that of yours. The use of compelling imagery and sensible design can be a winning formula for a practical, efficient journey that stands out from others.

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