RAC Digital Best Practice Guide

SIMPLE TEXT

For the areas that need larger amounts of text, less is more. Even though it’s hard to cut down important or compliant text, it’s a huge part of ensuring people don’t get bogged down and drop out. Simple sentences and simple words are key. If customers understand the product, they’re more likely to buy it.

SIMPLE TEXT... Don’t be afraid to make the text more casual too, if that fits in with your brand. One of the mistakes that people make is having a great looking site, but dull content. The words need to be engaging as well as informative. Be clever with the space you have at your disposal. Move all imperative text to somewhere other than making it the the main focal point of the page.

5