RAC Digital Best Practice Guide

MOBILE

The mobile world is taking over. More and more people are buying via mobile devices and are used to doing so due to the rise of the apps. This produces issues for websites that use tables and hero imagery. Everything that needs to be included from a product information perspective and wording to remain compliant is suddenly hard to squeeze into a much smaller space.

MOBILE... The key here is to use a mixture of the elements discussed on previous pages. Hidden text, icons and simpler wording can add up to the perfect formula for creating a great looking mobile journey. Remember that there is bound to be more scrolling, so use this to your advantage and don’t cram too much into the screen for each section. Of course you have to be careful as too much scrolling and people will get frustrated.

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