RAC Digital Best Practice Guide

SIZE MATTERS

We have the mobile world to thank once again for the new influx of designs that incorporate larger text with bigger, bolder form boxes. There seems to be a real need for text and fields to be more obvious, bigger and more prominent. Essentially there are two ways to think about an audience. One, they’re regular users of new technology with cutting edge digital UI and UX such as Facebook, Twitter, Youtube etc. and will instantly get how to use hamburger menus and settings cogs. Two, they’re new to the digital world and need everything spelling out to them.

SIZE MATTERS... The answer, simply use a great mix of the two. Use new style icons, features and trends, but have them explained. Create a hints and tips guide for first-time visitors like they have on software. A quick tour, that can be followed by newcomers, or instantly exited by savvy surfers.

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