May'19 Board Book

Health Influencers: College Students Results: 2.8M impressions

CMAB’s Spoon University back to school video content was shared again in Q1 as students returned after the holiday break. The video, which showcased lighter versions of snacks using Real California Yogurt, was promoted as a top video on the Spoon U channel.

CMAB Functional Priority

Activate the Seal/Position CA as Essential FS Partner

Activation

Foodservice PR and Advertising

Key Messages Delivered:

Innovative chefs use Real California dairy products California is the leading producer of Hispanic cheese and dairy products California is the leading producer of pizza cheese